Per the Calgary Herald, When Calls the Heart fans, also known as #Hearties, are very much in love with the Hallmark series because it’s family friendly and wholesome. At the beginning of the show, there was an attempt to craft meaningful characters, and fans still hold on to this, even though character quality has significantly decreased since the inaugural season. Michael Landon Jr. right hand man Brian Bird has said before that their show fills a deep desire in fans for wholesome entertainment.
So what does this mean? It means that however cheesy and disappointing WCTH may become, they still have a devoted fan base because there’s nothing else. WCTH exists in a vacuum. They were obviously trying harder at first because they had to, but now they don’t have to try because there’s no competition in their genre. This is a sad reality, because there is so much potential in WCTH alone, but we firmly believe that this genre of TV series is largely untapped. What if there were even better family-friendly weekly series on television and on-demand services?
Christian and inspirational viewers may like certain aspects of non-family-friendly entertainment (this definition is very broad and subjective), they still desperately want wholesome entertainment. So where are the Christian creative geniuses? Entertainment still remains to be another area where western Christians have allowed other ideas to fill the vacuum. The inspirational genre is starved for quality creations. Hallmark, despite their flaws, would likely approve any series that marketed well and was crafted for their target audience. The vast world of on-demand entertainment remains untapped by Christians.
What we need is a generation of creative Christians to rise up and redeem entertainment by making better entertainment. Due to financial constraints, they would obviously have to start out small, but it’s better to start somewhere than nowhere. If God wants you to create redemptive entertainment, then He will provide. We must be open to what God wants us to create, because as we have seen, entertainment has a profound effect on western culture and even the entire world. Christian entertainment has too long been dominated by low-quality and propaganda-ridden sediment, and it’s time for that to change.