For years, Max has resented his father for leaving them. Now, this anger boils beneath the surface as he endeavors to make a big name for himself as a club promoter in the LA night club scene. However, when he’s faced with a lucrative offer he can’t refuse, little does he know that he’s sinking deeper into pride and arrogance. He refuses to turn to God as things seem to be falling apart around him, but a series of events begins to change his heart and remind him of his mother’s faith.
Production Quality (2 points)
Since it is a 2018 production, Crave: The Fast Life should have exhibited a bit more of a dynamic nature. As it is, the video quality is grainy at times, even though the camera work is mostly fine. At times, there is odd lighting throughout, but all production elements do get better as they go. Subtle camera angles throughout reveal well-placed recurring props, and settings are overall realistic and authentic. The soundtrack is also effectively integrated throughout, and the editing is mostly average. In the end, the production does enough in the second half to achieve and above-average score.
Plot and Storyline Quality (1.5 points)
From the get-go, it seems like the screenwriters have a fairly interesting story to share in Crave, which is evidenced by an effective beginning that contains a key character flashback. Other flashbacks are also well-done throughout the course of the plot, yet this technique isn’t used to its fullest potential as the storyline tends to jump around in time using only time stamps to keep the audience oriented. This method of storytelling isn’t the best, even though there are some good attempts to gradually develop character personality and motive. Even so, the time jumps can be a bit disorienting at times, and while the avoidance of narration is commendable, it’s still somewhat confusing for character continuity. Sometimes, dialogue tends to be a bit forward and forced, and the Christian message-pushing seems off-base as it’s portrayed as primarily a church-going habit combined with some behavior modification. There’s some sermonizing done by ‘perfect’ Christian characters who seem to assume that giving people verses without getting to know them is sufficient for a life change. However, one of the plot’s central themes is a hard, realistic look at how generational patterns repeat, which is good, but it tends to wade into some too realistic and slightly edgy content at times. The middle of the story lags and loses some focus and creativity as dynamic storytelling is exchanged for Christian platitudes and quick fixes. The character arcs in the last third of the film are too steep to be believed, and it all culminates in a very quick and rushed ending that easily fixes things with little to no consequences. In the end, there was a lot of potential here, so hopefully, next time, this creative team will be able to work out the kinks of their otherwise good storytelling.
Acting Quality (2 points)
On the whole, the acting in Crave is mostly average. It starts out a bit slow but improves with time like other elements of the film do. Some scenes can feel a bit awkward and have a one-take tone to them while others come off as quickly filmed. Moreover, emotional scenes can seem forced at times, but in the big picture, there is enough good here to outweigh the inexperience. The cast members appear to mean well and want to do their best, so this is a good way to approach things. In the end, this film has some positive marks, and it’s a good start for this creative team.
There’s no doubt that Christian entertainment creators are trying to expand the horizons of the genre with films like Crave that would have never been considered just under a decade ago. This progress is encouraging, so we hope to see more forward motion in this area. However, as creativity grows, we also need to see production, acting, and plot qualities grow with it, especially storyline and character growth. We’re just now getting to the point where Christian entertainment is depicting ‘flawed’ characters in the world outside the church, so now, as Christians, we need to get better at telling captivating stories that will truly reach people for Christ.
Final Rating: 5.5 out of 10 points